Social and Cultural Context

Our video will not be targeted at any specific group or culture but we aim to be able to convey a message within our video that will have a lot of meaning behind it, and that some teenagers that may have had issues such as the one that is portrayed in our video. The reason why we haven't decided to aim the video at any one group specifically is because that we felt that it would be a lot easier to include a message that could be related to be many people. Also it takes out any risk of accidentally offending any social or cultural group. I also believe that the lyrics within the song are the most meaningful part and that people will take what they want from the lyrics and that people will interpret in many different ways, in the same way that we have decided to change the meaning of the lyrics for our music video.