Risk Assessment

Our groups risk assessment signed and completed by the teacher

Research Into Similar Artists

Daughter have been acclaimed to have one of the most individual sounds, in their "Folk-Indie" subgenre, however there are similar sounding artists, one for example is "XXYXX"


XXYXX:- Marcel Everett, or as he's better known "XXYXX" is a producer from Orlando America, at only 16 years old has created a huge fan base for himself, creating harmonic and thought provoking music. Everett stated that he wants his music to mean something, to create a lot of emotion and creating a vivid image. This is very similar to Daughter's youth, which I believe creates a lot of imagery in it's lyrics and melody. XXYXX is released on abstract records.

An example of a "thought Provoking" song:- XXYXX About You

Digipak Design and planning

As a group we drew some ideas for our digipak, these ideas are just simple desgins for what we made use.

Initial Ideas #2

The initial ideas for our film involve an argument between parents and daughter, which will involve the daughter whitnesing a fight between her parent's, and then is shouted at herself, which causes her to run away from home. Along the way we will incorporate imaginary friends, and other magical aspects coming to life, we believe that this will be effective as it will be very powerful to recreate the mind of a child onto a video. We will resolve this by having the imaginary friend lead her back to her parents who greet her with compassion rather than hostility.

Social and Cultural Context

Our video will not be targeted at any specific group or culture but we aim to be able to convey a message within our video that will have a lot of meaning behind it, and that some teenagers that may have had issues such as the one that is portrayed in our video. The reason why we haven't decided to aim the video at any one group specifically is because that we felt that it would be a lot easier to include a message that could be related to be many people. Also it takes out any risk of accidentally offending any social or cultural group. I also believe that the lyrics within the song are the most meaningful part and that people will take what they want from the lyrics and that people will interpret in many different ways, in the same way that we have decided to change the meaning of the lyrics for our music video.

Final Choice Updated

The new final choice for the song I have chosen is, Youth By Daughter realased on Communion Records. We have chosen this song as we believe it contains very meaningful lyrics, which would look good with the visual sontent.

Raw Footage feedback

Yesterday, our group presented the first cut (raw footage to music) to the rest of class, this is helpful for us as we are now able to gain audience feedback, and what their views on our first cut is, we were told that:

• Out of all the scenes, we have a shot where the bottom half of the main character is running down a road at night time illuminated by the light of a car, and we were told that this was a fantastic shot which needed no change done to it.
• We were also told that our introduction which is a mid shot of the main character listening at an open door, which then zooms in to a close up of her, is very good, and needed no changing, which is interesting as this was one of our groups key topics of discussion for change, as the zoom is too shaky, but this will now be left as it is.
• Another piece of feedback, is that the lyrics tie in well with the screen content/visuals, which is good as this was hard to achieve
• The final piece of feedback we received was of the parents arguing scene, we were told to altar this to make it have a much grittier, angry feel to it, as the mise-en-scene of the lighting is too bright which connotes a wrong meaning, so we will change this in time for the second screening.

We also handed out a questionnaire to the class to gather feedback, the results of which we have not yet recieved back but will post results once we've had them back in.

Artist Research

Daughter are a London-based band, originally a solo artist of just Elena Tonra, they are a trio with guitarist Igor Haefeli and drummer Remi Aguilella having joined. Their EP The Wild Youth contains the track "Youth" which we are using for our media film.
The first EP they released was entitled "His Young Heart" on April 20th 2011, was self released, the word of mouth spread about the band, which lead them to create their second EP "The Wild Youth" on Communion records, this became a relatively large EP, and got them played on Radio 1, and even a Live session for "Maida Vale" on Radio 1.
In 2012, the band headlined a 700 capacity at the assembly hall in London which lead them to be future released on the presigious label "4AD" releasing large artists such as Dubstep and electronic producer "Joker",  Indie band "Bon Iver" and Electro-house producer "Zomby".
As of yet Daughter have not released a debut album, but an interview with NME revealed that they are set to release in early 2013.
The band's song "Youth" was also played in an advert for the Tour De France on UK TV. Their song "Medicine" has been featured on the US show "The Vampire Diaries." Gaining much deserved acclaim.