Editing

We are currently working as a group, on one computer, to edit all the footage that we have. This stage will currently be our second cut, which is significantly improved from the first one, however still has large chunks of footage missing. We plan to take our time with this to achieve the highest quality of film possible.

Confirmation From Music Label

We gave the responsibility to Fran to email the band manager, this is the conversation:

I emailed Daughter's manager to check it was okay to use their song in my music video, and this is the response!

 

 

 

Fran(member of the group): Hello!

I'm taking media for A-Level, and this year's project is to create a music video. I just wanted to check if it would be alright to use "Youth" by Daughter as my project's music. It won't be used for anything other than being sent to the examination board to get my final grade :-)

 Thanks so much for your time.

 Cesca

 

Matt the band manager: no problem Cesca

Best

 

Fran: Thank you so much!

 Cesca

Changes

Due to difficulties with my previous group, I have been forced to change groups to a group with a new member, the new group will consist of:

• Me(Arthur)
• Tom Riley
• Fran powell

Also we will have a song change to:
Youth by the band Daughter.
This means that a significant amount of previous posts from this point will be wrong as they are for the previous song. posts that can stay, that are still relevant are:

• Analysis of magazine adverts
• digipack research
• Research into platform and institutions

The rest will obviously need to be changed to fit the new song

analysis of magazine adverts

This album is by a hip-hop artist known as Ace Hood
The typical conventions of a magazine artist would be:

• Artist/Band name
• Record Label
• Album Title
• A pursuasive or eye catching image
• The genre of the artist represented through colours/font etc.
• A frequentlyused image of the artist to make it memorable

 

Here I will analyse the magazine advert for Ace Hood and his album Ruthless, in relation to the typical conventions, I believe that all of the conventions are covered by this advert, for example:

The artist's name is very clearly marked out at the top of the page with his personalised logo.

The record Label is specified at the top as Def Jam, a popular hip-hop label

The album title is also very easily seen at the bottom of the page.

The image is very eye catching as it a memorable picture of Ace Hood

The genre of the artist is reflected through the font definately.

 

The font especially I think helps to make this an effective advert, as the word "Ruthless" is written in a very sort of ghetto style, which is also linking to the album title, and portrays a very animalistic and aggressive feel, which is why the font works so well.

 

The red background helps for the white logo of Ace Hood to stand out, the bright white writing and the use of a different font definately helps this album to stand out and catch the audience's attention and helps to draw their gaze to the more important areas of the advert such as the artists name and album title.

 

I believe that the genre of this artist is very easily shown threw this advert as hip-hop, as the font and image of Ace Hood is very striking, also the red colour is used to represent danger and fear which is a very important thing in hip-hop (being the top dog), and they all come togethor to make it a very effective advert. 



Digipack Research

The digipack of an artist is very important when it comes to the marketing of a product, as it reflects the style and tone of the music, alsois because this is the first thing a customer will see and it needs to catch a customers eye but also reflect the image of the artist/band and incorporate and idea about the genre of the music. 






This is an example of a digipack of "Toddla T-Watch Me Dance", imediately you see the use of bright colours on all of the t-shirts, and the disc itself this is done to catch the eye of the audience in a shop. Also the front image shows Toddla T hanging on a clothes line, I think that this is very interesting and will make people want to know about the album more. Toddla T is a producer from Sheffield, and on his album cover he is wearing the clothing brand of another label from Sheffield "Drop Dead" this means that people who perhaps are from Sheffield or are interested in  more northern sounding music, will instantly be drawn to this. Inside the digipack there are photos of t-shirts which relate to all the track titles on the album, a lyric book which gives you an insite into who helped on the album and was featured. Also a note from the artist with his thoughts and thank yous on it, each individual piece of this digipack helps the album to sell in one way or another, also the digipack helps to reflect the light hearted nature of this album.