How effective is the combination of your main product ancillary texts?

In both, the magazine advert and the digi-pak we used the same image, and added effects to the magazine advert that are different from those that have been used on the CD, we did this because with all the examples we looked at for ancillary products of the same genre of indie, we found that the same method was used.

The image that we did use for our ancillary products was not an image taken directly out of our music vide. The image used in both shows our main character, this offers recognition for our audience and also reflects a stronger effect between our main product and ancillary texts. We had to take a photo separately, this worked in our favour as it allowed us to have a lot more freedom with what we wanted to do with our ancillary product rather than being confined to only images taken from the video.

Synergy- The main theme of synergy in our product is probably the theme of isolation for the main character and protagonist of the music video (the little girl), we have shown this through the use of shots of her alone in the music video, I think that we have successfully reflected this on the digi-pak and magazine advert, by showing a shot of her alone in a field. All three together are very effective as they are all connoting the same message. Another key theme about our music video is the little girl's broad imagination, we have shown her in this way in the music video with the doll coming to life, all of the activities she does and more, we have also represented this on the ancillary product, the image is of the girl smiling with her arms stretched out in the air, giving a large element of imagination and exploration. 

Font- Both our digi-pak and magazine advert used the same font, this was done for a number of reasons, the fonts represent creativity and femininity, as the font is very fancy and swirly, also decorated with flowers which is stereotypically linked to femininity. They also look hand written, representations of this can be imagination and creativity, both themes our music video was trying to achieve. This makes the combination of our ancillary products and main product effect as our main character is supposed to be represented as feminine and creative in our main product.