A video of me explaining the answer to this question.
Thursday, 2 May 2013
Wednesday, 1 May 2013
How effective is the combination of your main product ancillary texts?
In both, the magazine advert and the digi-pak we used the same image, and added effects to the magazine advert that are different from those that have been used on the CD, we did this because with all the examples we looked at for ancillary products of the same genre of indie, we found that the same method was used.
The image that we did use for our ancillary products was not an image taken directly out of our music vide. The image used in both shows our main character, this offers recognition for our audience and also reflects a stronger effect between our main product and ancillary texts. We had to take a photo separately, this worked in our favour as it allowed us to have a lot more freedom with what we wanted to do with our ancillary product rather than being confined to only images taken from the video.
Synergy- The main theme of synergy in our product is probably the theme of isolation for the main character and protagonist of the music video (the little girl), we have shown this through the use of shots of her alone in the music video, I think that we have successfully reflected this on the digi-pak and magazine advert, by showing a shot of her alone in a field. All three together are very effective as they are all connoting the same message. Another key theme about our music video is the little girl's broad imagination, we have shown her in this way in the music video with the doll coming to life, all of the activities she does and more, we have also represented this on the ancillary product, the image is of the girl smiling with her arms stretched out in the air, giving a large element of imagination and exploration.
Font- Both our digi-pak and magazine advert used the same font, this was done for a number of reasons, the fonts represent creativity and femininity, as the font is very fancy and swirly, also decorated with flowers which is stereotypically linked to femininity. They also look hand written, representations of this can be imagination and creativity, both themes our music video was trying to achieve. This makes the combination of our ancillary products and main product effect as our main character is supposed to be represented as feminine and creative in our main product.
The image that we did use for our ancillary products was not an image taken directly out of our music vide. The image used in both shows our main character, this offers recognition for our audience and also reflects a stronger effect between our main product and ancillary texts. We had to take a photo separately, this worked in our favour as it allowed us to have a lot more freedom with what we wanted to do with our ancillary product rather than being confined to only images taken from the video.
Synergy- The main theme of synergy in our product is probably the theme of isolation for the main character and protagonist of the music video (the little girl), we have shown this through the use of shots of her alone in the music video, I think that we have successfully reflected this on the digi-pak and magazine advert, by showing a shot of her alone in a field. All three together are very effective as they are all connoting the same message. Another key theme about our music video is the little girl's broad imagination, we have shown her in this way in the music video with the doll coming to life, all of the activities she does and more, we have also represented this on the ancillary product, the image is of the girl smiling with her arms stretched out in the air, giving a large element of imagination and exploration.
Font- Both our digi-pak and magazine advert used the same font, this was done for a number of reasons, the fonts represent creativity and femininity, as the font is very fancy and swirly, also decorated with flowers which is stereotypically linked to femininity. They also look hand written, representations of this can be imagination and creativity, both themes our music video was trying to achieve. This makes the combination of our ancillary products and main product effect as our main character is supposed to be represented as feminine and creative in our main product.
In what ways does your media product use, develop or challenge forms of real media products?
As a group we decided that our music video should conform to stereotypes and conventions of an indie genre of music video, we thought that it would be useful for being able to target our audience. For us to do this we had to look at other similar artists of the same genre, or who have videos with similarities, one of he videos we looked at was by a band called "xxyyxx" and their song/music video "About You" and we took a lot of ideas from this for example use of certain effects like the colour boost came from this video. We did not want to abide to stereotypes fully, as we wanted to challenge forms and conventions in order to relay a recognisable message.
The Magazine Advert: Our magazine advert conforms to the genre of "Daughter" and their music of indie, and also to the real conventions of magazine adverts within the music industry. This is because of the use of the "sepia" tone which we applied to it, to give the advert a very old fashioned theme, which is a theme of indie music, it's retro aspect. Our magazine advert can be said to challenge forms and conventions of the genre of magazine adverts, this is because we looked at about 6, and all were drawn whereas ours is a photograph. Another similarity that is noticeable is the font is very similar in many magazine adverts of this genre, which tends to be fancy and curly, which is why we went for this approach.
We chose to challenge conventions of digi-paks and magazine adverts, this was to make ours really stand out among the rest, however we did consider using a hand drawn image for the digi-pak and CD case, but decided we'd go with the original idea of a photograph.
The Music Video: Our main product in many ways does conform to conventions, one being that the music video contains acting in which the majority of music videos of this genre do also. We also managed to match the emotional feel of the song with the video, which is obviously a stereotype. The visuals of our music video are very well synced with the pace and timing of the actual song, this is similar to many videos of the same genre that we looked at. Finally for conforming, our music video has a clear storyline, which is also a very common theme in indie music. On the other hand our music video does not conform to conventions and codes, for one the visuals do not match the lyrics at all, however this is necessarily a bad thing, as the lyrics were very obscure at times. In our video we decided to not include musicians in it, this was for the sole reason that it was an emotional song and we didn't want that ruined with cheesey dubbing, however many indie music videos show the musicians in the video. Finally, a lot of other music videos that we looked into used drawings and animation, however ours has nothing along those lines.
Digi-Pak: Straight away from researching into other similar artists it became blatantly clear that many similar artists use drawings on the cover of their digi-pak, therefore this is an example of where our's challenges the forms and conventions. After further research we found out that none of the artists we were looking at's digi-pak is in no way contextually referencing their music video, this is another example of where our product challenges conventions of this genre as our digi-pak links to our music video directly, referencing one of the key themes of the girl which is her imagination.
The Magazine Advert: Our magazine advert conforms to the genre of "Daughter" and their music of indie, and also to the real conventions of magazine adverts within the music industry. This is because of the use of the "sepia" tone which we applied to it, to give the advert a very old fashioned theme, which is a theme of indie music, it's retro aspect. Our magazine advert can be said to challenge forms and conventions of the genre of magazine adverts, this is because we looked at about 6, and all were drawn whereas ours is a photograph. Another similarity that is noticeable is the font is very similar in many magazine adverts of this genre, which tends to be fancy and curly, which is why we went for this approach.
We chose to challenge conventions of digi-paks and magazine adverts, this was to make ours really stand out among the rest, however we did consider using a hand drawn image for the digi-pak and CD case, but decided we'd go with the original idea of a photograph.
The Music Video: Our main product in many ways does conform to conventions, one being that the music video contains acting in which the majority of music videos of this genre do also. We also managed to match the emotional feel of the song with the video, which is obviously a stereotype. The visuals of our music video are very well synced with the pace and timing of the actual song, this is similar to many videos of the same genre that we looked at. Finally for conforming, our music video has a clear storyline, which is also a very common theme in indie music. On the other hand our music video does not conform to conventions and codes, for one the visuals do not match the lyrics at all, however this is necessarily a bad thing, as the lyrics were very obscure at times. In our video we decided to not include musicians in it, this was for the sole reason that it was an emotional song and we didn't want that ruined with cheesey dubbing, however many indie music videos show the musicians in the video. Finally, a lot of other music videos that we looked into used drawings and animation, however ours has nothing along those lines.
Digi-Pak: Straight away from researching into other similar artists it became blatantly clear that many similar artists use drawings on the cover of their digi-pak, therefore this is an example of where our's challenges the forms and conventions. After further research we found out that none of the artists we were looking at's digi-pak is in no way contextually referencing their music video, this is another example of where our product challenges conventions of this genre as our digi-pak links to our music video directly, referencing one of the key themes of the girl which is her imagination.
How did you use new media technologies in the construction, research, planning and evaluation stages?
When filming the main product, all of the footage was recorded on a HD digital camera, excluding some external footage gained on holiday on a camera phone. We chose a HD camera because we wanted optimum quality of filming for our camera shots and footage, which would be lower if the camera was not HD.
During the editing phase of the music video we used Final Cut Express, this was very easy to use and also very efficient.
During the planning stage I used lots of different programmes such as:
The first thing that we did at the beginning of the year was set up a blog which is then easy to display all of our research and planning, and other work, it was also very good with progress updates therefore we blogged every step of the way. Blogger is a very useful tool to use as it was easy to embed videos and pictures, this meant we could upload pictures of our audience feedback with the use of a scanner.
Having a personal mac at home is very handy as it allowed me to do my own research at home, which I was then able to email and relay to the rest of the group via facebook/email.
During the editing phase of the music video we used Final Cut Express, this was very easy to use and also very efficient.
During the planning stage I used lots of different programmes such as:
- Microsoft Word
- Youtube
The first thing that we did at the beginning of the year was set up a blog which is then easy to display all of our research and planning, and other work, it was also very good with progress updates therefore we blogged every step of the way. Blogger is a very useful tool to use as it was easy to embed videos and pictures, this meant we could upload pictures of our audience feedback with the use of a scanner.
Having a personal mac at home is very handy as it allowed me to do my own research at home, which I was then able to email and relay to the rest of the group via facebook/email.
Monday, 11 February 2013
Magazine advert final idea
This is the final design for our magazine advert, it is distinctively an ad, via the inclusion of date of release, and the record label/company's logo.
Friday, 1 February 2013
Evaluation update
Today we discussed the evaluation questions, and what the best form of media would be to go about each one. The questions are as followed:
- In what ways does your media product use, develop or challenge forms and conventions of real media questions of real media products?
- How effective is the combination of your main product and ancillary texts?
- What ahve you learned from your audience feedback?
- How did you use new media technologies in the construction and research , planning and evaluation stages?
Friday, 18 January 2013
Roles
As a group we have designated different roles for each other.
All the planning for filming will be decided as a group, but Fran will be doing most of the filming, as the main setting being at her house, with her family as the actors it is a lot more convenient. Also we need some filming done at night and with me and Tom living far away it would be very hard at stages.
The shot script will be written by me and Tom, after we've decided everything that is need to be done.
Fran will take the photos for the storyboard, and then as a group we will construct the table for all the information to be displayed on.
All the editing will be done together and mainly in lesson time, this means that we can all contribute our ideas, and we can decide if something looks bad or good.
We have not decided on any roles as far as the magazine advert, digipak go, but will soon decide.
All the planning for filming will be decided as a group, but Fran will be doing most of the filming, as the main setting being at her house, with her family as the actors it is a lot more convenient. Also we need some filming done at night and with me and Tom living far away it would be very hard at stages.
The shot script will be written by me and Tom, after we've decided everything that is need to be done.
Fran will take the photos for the storyboard, and then as a group we will construct the table for all the information to be displayed on.
All the editing will be done together and mainly in lesson time, this means that we can all contribute our ideas, and we can decide if something looks bad or good.
We have not decided on any roles as far as the magazine advert, digipak go, but will soon decide.
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